Moosend publishes contact-based subscription plans, a 30-day trial, and prepaid email credits. That makes it easy to start a price comparison. It does not make the platform automatically cheaper for a store: the integration path and the events behind revenue-critical automations have to be priced too.
THE 30-SECOND ANSWER
- Trial: 30 days, no credit card, up to 1,000 contacts, with unlimited sends during the trial.
- Pro: contact-based pricing with unlimited campaign sends and core automation tools.
- Annual billing: the public pricing page advertises a 20% saving; biannual billing advertises 15%.
- Ecommerce caution: confirm the exact connection and event map before treating product, cart, and purchase tracking as ready for your store.
Read the pricing model before the price
| Option | How it is priced | The buyer question |
|---|---|---|
| 30-day trial | No card; up to 1,000 contacts | Can you reproduce one real campaign and one real flow? |
| Pro | Active-contact tier; monthly, biannual, or annual | What will the same list cost at month 1, 6, and 12? |
| Moosend+ | Custom plan with selected add-ons | Which add-on solves a requirement that Pro does not? |
| Credits | Prepaid sends; one credit per email | Is irregular sending truly cheaper than a subscription? |
Checked against Moosend’s official pricing and billing documentation on September 11, 2026. The live calculator changes with contact count and billing frequency, so use the current quote rather than a copied price table.
The ecommerce question is the data path
Moosend’s current pricing page lists product views, carts, purchases, custom events, automation workflows, API access, and more than 80 integrations. Its documentation also describes Zapier as a way to move data between Moosend and other applications. Those are capabilities, not proof that your Shopify event model is complete.
Before migrating, write down the source and destination of consent, product data, checkout events, purchase events, suppression changes, and attribution. If a connector or custom API work is needed, add its subscription and maintenance time to the email-platform bill.
Worth evaluating
Teams that value a low-friction trial, unlimited campaign sends, and can validate their ecommerce data path before launch.
Pause first
Stores that require a proven native Shopify event set, complex legacy flows, or a deliverability conclusion without a live test.
Build the twelve-month number
- Price three list sizes
Use today’s active contacts, a six-month forecast, and a twelve-month forecast.
- Choose one billing assumption
Keep monthly and annual scenarios separate; a discount is not savings if the fit is uncertain.
- Add the connection
Include Zapier or another connector, API work, monitoring, and failure handling.
- Add migration and overlap
Count authentication, templates, forms, flows, consent QA, reporting QA, and parallel subscriptions.
Put the result into the full-year switching calculator. Compare it with staying and changing your current plan—not only with the competitor’s headline price.
A controlled evaluation
- Import a consent-safe sample, not the entire customer list.
- Authenticate a sending subdomain and record every DNS change.
- Reproduce one campaign and one revenue-critical automation.
- Verify product, cart, purchase, unsubscribe, and suppression events.
- Compare reporting with your store’s source of truth and document rollback.
BUYER QUESTIONS
Common questions before you decide
Does Moosend have a free plan?
The current official pricing page presents a 30-day free trial rather than a permanent free subscription. It says no credit card is required and the trial supports up to 1,000 contacts.
Does Moosend limit campaign sends?
The current Pro comparison lists unlimited email campaigns and sends. Contact limits, transactional email terms, fair-use rules, and any add-ons should still be verified in the live plan.
Is Moosend a native Shopify replacement?
Do not assume equivalence from a feature list. Verify the exact Shopify connection and every event required for consent, product recommendations, cart and purchase flows, suppression, and attribution.
When can annual billing make sense?
After a controlled test proves the required workflows and operating fit. The public page advertises a 20% annual saving, but prepaying too early can increase switching risk.
VERIFY THE LIVE QUOTE
Price your list, then price the connection.
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Last researched September 11, 2026. Prices, features, integrations, and partner terms can change. Verify the current vendor documentation before purchasing.