THE EMAIL COST DESK

What does switching
really cost?

A smaller invoice is only the beginning. Compare the work, the overlap, and the year ahead.

YOUR COSTS, NOT A SALES ESTIMATE

Example figures are pre-filled—not vendor prices. Replace them with your invoice and a like-for-like quote. USD, before tax.

Current base plan / month ($)Candidate base plan / month ($)Migration work (hours)Your time / hour ($)

Discounts, SMS, overlap & growth assumptions

Included: 1 month(s) of double billing. Check these assumptions even if the four figures above look right.

Current add-ons + SMS / month ($)Candidate add-ons + SMS / month ($)Introductory offer (months)0 means no introductory offer.Introductory base / month ($)Other one-off costs ($)Agency fees, cancellation charges or nonrefundable commitments. Do not double-count labor.Double-billing period (months)Current plan + add-ons are paid alongside the candidate in the first N months. Example: 1.Current base from month 7 ($)Flat unless you change it; add-ons stay constant.Candidate base from month 7 ($)Applies after any introductory offer has ended.

Have you verified essential features & integrations?

Your figures stay in this browser. No sign-up. No invoice upload.

THE NUMBER THAT MATTERS

A lower plan price.
A better decision?

See the full first-year difference, including your time and paying for two systems during the move.

01 — Compare total cost02 — Check when costs are recovered03 — Verify what cannot break

Example: $250 → $150/month, 12 hours at $40, one month of overlap. These are hypothetical inputs, not a quote or a savings claim.

Read the model before you act.

This is a 12-month economic cost comparison, not a cash-flow forecast or a forecast of marketing results. Month 1 starts when the new subscription begins. Work and one-off charges are allocated to month 1; overlap adds the old subscription for the specified number of months.

Enter monthly equivalents for prepaid plans; actual payment dates can differ. Put remaining nonrefundable commitments in one-off costs, without also counting them as overlap. Introductory pricing overrides the candidate base, then the regular base resumes. Month 7 rates let you model one future tier change.

Recovery is the first month cumulative savings reach zero and stay nonnegative through month 12, with a positive final saving. A temporary promotional advantage that later disappears is not reported as recovered. Nothing after month 12 is modeled.

Taxes, currency changes, lost revenue, deliverability changes, and ongoing additional labor are not automatically included. Add known recurring costs to add-ons. Run conservative and optimistic scenarios. A cheaper tool is unsuitable if it cannot support required workflows.

Read the switching decision guide →

A lower plan price.A better decision?

Read the model before you act.

A lower plan price.
A better decision?