01SWITCHING
Klaviyo to Omnisend: what will switching really cost?
Compare the whole year, the migration work, and the case for staying.
THE DECISION LIBRARY
Software decisions,
without the fog.
Start with email costs and migration decisions. Explore the wider software stack when you know the job a new tool needs to do.
Read guide
02COMPARISON
Klaviyo vs Omnisend for a lean Shopify team
A conditional comparison built around your operating requirements.
03BILLING
Why your email bill grew without more subscribers
Reconcile the bill before changing the provider.
04PLAN SELECTION
Omnisend pricing: Free, Standard, or Pro?
Billing counts, add-ons, and current versus legacy terms.
05MIGRATION
What to test before you switch
An acceptance checklist for consent, forms, flows, and reporting.
06OPERATIONS
A 60-minute software-stack audit
Identify duplicate tools, hidden labor, and unnecessary subscriptions.
07CONVERSION
Is your store ready for a CRO tool?
Check measurement and traffic before adding another experiment.
08RESEARCH WATCHLIST
Eevy AI: promising, but mature enough?
A document-based look at an early-stage Shopify app. Not a tested recommendation.