THE DECISION LIBRARY

Software decisions,
without the fog.

Start with email costs and migration decisions. Explore the wider software stack when you know the job a new tool needs to do.

01SWITCHING

6 MIN READ · RESEARCH GUIDE

Klaviyo to Omnisend: what will switching really cost?

Compare the whole year, the migration work, and the case for staying.

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02COMPARISON

8 MIN READ · RESEARCH GUIDE

Klaviyo vs Omnisend for a lean Shopify team

A conditional comparison built around your operating requirements.

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03BILLING

5 MIN READ · RESEARCH GUIDE

Why your email bill grew without more subscribers

Reconcile the bill before changing the provider.

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04PLAN SELECTION

9 MIN READ · RESEARCH GUIDE

Omnisend pricing: Free, Standard, or Pro?

Billing counts, add-ons, and current versus legacy terms.

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05MIGRATION

6 MIN READ · RESEARCH GUIDE

What to test before you switch

An acceptance checklist for consent, forms, flows, and reporting.

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06EMAIL PRICING

8 MIN READ · RESEARCH GUIDE

MailerLite pricing for Shopify: what grows the bill?

Subscriber tiers, send limits, and the integration checks that matter.

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07EMAIL COMPARISON

9 MIN READ · RESEARCH GUIDE

MailerLite vs Omnisend for Shopify

Compare the same audience, sends, ecommerce flows, and migration work.

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08EMAIL COMPARISON

9 MIN READ · RESEARCH GUIDE

GetResponse vs MailerLite for Shopify

Choose by data flow, automation needs, and twelve-month cost—not commission.

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09SUPPORT COSTS

8 MIN READ · RESEARCH GUIDE

Gorgias pricing for Shopify: count conversations first

Model tickets, AI-resolved conversations, add-ons, and rollout work.

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10STOREFRONT COSTS

7 MIN READ · RESEARCH GUIDE

PageFly pricing: how many published slots do you need?

Map the pages and sections that must stay live before choosing a plan.

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11EMAIL PRICING

8 MIN READ · RESEARCH GUIDE

Moosend pricing for ecommerce: what are you really buying?

Model contacts, billing term, integration work, and the limits of a document-only review.

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12EMAIL PRICING

8 MIN READ · RESEARCH GUIDE

AWeber pricing for Shopify: simple plan, extra connection?

Compare subscriber tiers, send allowances, and the cost of a third-party Shopify connection.

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13OPERATIONS

7 MIN READ · RESEARCH GUIDE

A 60-minute software-stack audit

Identify duplicate tools, hidden labor, and unnecessary subscriptions.

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14CONVERSION

7 MIN READ · RESEARCH GUIDE

Is your store ready for a CRO tool?

Check measurement and traffic before adding another experiment.

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15RESEARCH WATCHLIST

8 MIN READ · RESEARCH GUIDE

Eevy AI: promising, but mature enough?

A document-based look at an early-stage Shopify app. Not a tested recommendation.

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