Omnisend has a free plan. Standard starts at $16 per month and Pro starts at $59 per month. Those headline prices are real, but they are only the first line of the budget: paid pricing changes with your billable contact count.
THE 30-SECOND ANSWER
- Free: test the product or operate a very small list.
- Standard: run an email-first program with predictable campaign volume.
- Pro: support higher email volume within fair-use rules, with paid SMS or advanced personalization when needed.
Omnisend plans at a glance
| Plan | Starts at | Best for | Important limit |
|---|---|---|---|
| Free | $0 | Structured evaluation | 250 reachable contacts and 500 emails/month |
| Standard | $16/month | Growing email-first stores | Email credits equal billable contacts × 12 |
| Pro | $59/month | High-volume email and SMS teams | Price scales with contacts; SMS is an add-on for new plans |
Pricing and limits checked against the official 2026 plan guide on September 28, 2026. Enter your actual contact count in the live calculator before purchasing.
What the Free plan is actually good for
Free is most useful as a test environment. It gives a small store enough room to connect its commerce platform, learn the builder, create forms, and test a handful of workflows. The constraint is reach: 500 monthly emails can disappear quickly once campaigns and automations run together.
A useful free-plan test has a finish line. Connect the store, authenticate the sending domain, build one campaign, create two automations, and send enough real messages to judge usability. Do not spend three months perfecting an account that has not faced real operating conditions.
Good fit
Pre-launch stores, tiny lists, and teams performing a time-boxed product test.
Poor fit
Stores sending several campaigns a month or relying on multiple active flows.
When Standard makes sense
Standard is the first plan to examine when email is the main retention channel. Its monthly allowance is twelve times the billable contact count. A store with 3,000 billable contacts therefore receives 36,000 email credits for the billing cycle.
The budgeting mistake is treating the $16 starting price as the likely long-term price. Model the contact database at six and twelve months. Omnisend counts subscribers and non-subscribers as billable contacts; unsubscribed contacts are excluded. Checkout customers and abandoned-cart contacts can therefore increase the bill even when the newsletter list appears stable.
When Pro becomes worth considering
Pro advertises unlimited email sends subject to fair-use rules; the current pricing page describes up to 60 times your list size. For paid subscriptions created on or after May 4, 2026, SMS requires Pro and is purchased separately; included monthly SMS credit is not automatic.
Do not use the advertised $0.007 minimum as a default SMS budget. Rates depend on destination and volume: the current United States table puts that rate in the $10,000+ monthly SMS-spend tier. Check your actual workload in the official SMS pricing table and confirm the applicable rate and any included credits in your quote.
Upgrade because Pro removes a measured constraint—not because the feature list looks more serious. If Standard provides enough email volume and SMS is not in the operating plan, Pro may add cost without changing the result.
The four costs to model before choosing
Do not compare a new-contract quote against an old plan summary. Accounts on pre-May 4, 2026 terms can have different SMS arrangements. Ask what a downgrade, cancellation, or move to a new plan would remove before you change it.
LEGACY PRO: UPCOMING CHANGE
Omnisend says Legacy Pro will retire on October 26, 2026. Existing included SMS credits will stop being added under the new plan, and an SMS Credits Subscription may be added automatically based on recent usage. The first separate charge would come with the next Pro billing cycle, not on the migration day. If you are on Legacy Pro, compare your post-migration email and SMS costs before assuming your current bill will continue. See the official migration details and confirm your account-specific terms with Omnisend.
Separate a starter discount from the normal bill
The official guide describes a 30% discount for the first three months when eligible new customers pay three months upfront. It is not a permanent reduction. For an invented $200/month base, that would be $420 for the first three months plus $1,800 for the next nine: $2,220 for a year, before add-ons, tax, or migration. The $200 is an illustration, not a quote.
Put the normal price, temporary price, and duration into the switching cost calculator. Use the full planned workload, including any paid AI or personalization add-ons.
- Billable contact growth
Export the current audience, identify invalid and inactive records, then estimate the six- and twelve-month list size.
- Campaign plus automation volume
Count welcome, cart, browse, post-purchase, and win-back messages—not only scheduled campaigns.
- SMS geography and volume
Message costs vary. Estimate the actual countries, message types, and monthly sends your store expects.
- Migration labor
Include domain authentication, template rebuilding, form replacement, data cleanup, flow QA, and reporting setup.
Who should shortlist Omnisend?
Shortlist a plan when it supports your documented operating needs. For a simple newsletter, compare simpler workflows; for a heavily customized store, verify each required integration and data path. A long feature list is not proof that your implementation will transfer cleanly.
If your Shopify store mainly needs email campaigns and a smaller set of documented ecommerce flows, compare the same workload in our MailerLite vs Omnisend decision guide. MailerLite is not a substitute for every Omnisend workflow: check the required storefront events, consent rules, and migration work before treating a lower starting price as a saving. The comparison page discloses its MailerLite affiliate link.
The right plan is the least expensive one that supports your next twelve months of real operating volume—not the plan with the longest feature list.
A simple evaluation process
- Connect a test or production store through the official integration.
- Import only a clean, permission-based contact list.
- Build one campaign and two priority automations.
- Authenticate the sending domain and test every branch and link.
- Review usability and reporting after real sends.
- Enter expected six- and twelve-month contact counts into the pricing calculator.
BUYER QUESTIONS
Common questions before you decide
Is Omnisend Free enough for a Shopify store?
It can be enough for a small, time-boxed evaluation. The current Free plan reaches up to 250 contacts and includes 500 emails a month, so regular campaigns plus automations can exhaust the allowance quickly.
Does Omnisend charge for unsubscribed contacts?
The current published billing rules exclude unsubscribed contacts but include subscribed and non-subscribed contacts. Check the live billing count in your account or quote because definitions and plan terms can change.
Is SMS included with Omnisend Standard?
For paid subscriptions started on or after May 4, 2026, the published plan guide says SMS requires Pro and a separate purchase. Legacy account terms can differ, so confirm the terms attached to your account.
What should I budget beyond the monthly plan?
Model contact growth, campaign and automation volume, SMS by destination, paid add-ons, tax, migration labor, and any period when two systems run at once. Separate temporary discounts from the normal price.
VERIFY THE LIVE PRICE
Check Omnisend for your contact count.
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Last researched September 28, 2026. Prices, limits, discounts, features, and partner terms can change; this page is reviewed before paid links are activated.