MailerLite can look inexpensive beside ecommerce-first email platforms. The current public pricing starts at $12 per month for Comfort and $25 per month for Power, while Free covers up to 250 subscribers and 2,500 monthly emails. Those figures are entry points—not a quote for a growing store.
THE 30-SECOND ANSWER
- Free: useful for a small, structured evaluation.
- Comfort: examine when a small team needs regular campaigns and practical automation.
- Power: compare when multiple users, heavier sending, or broader automation becomes necessary.
Current plans at a glance
| Plan | Published starting point | Budget question |
|---|---|---|
| Free | $0; up to 250 subscribers | Will 2,500 monthly emails cover campaigns and flows? |
| Comfort | Starts at $12/month | Does the subscriber tier cover twelve-month growth? |
| Power | Starts at $25/month | Do unlimited seats and higher operating limits remove a real constraint? |
| Enterprise | Custom; 200K+ subscribers | Which onboarding, deliverability, and support services are included? |
Checked against the official pricing page on September 8, 2026. Pricing depends on active subscriber count, billing frequency, and add-ons; use the live calculator for your list size.
The Shopify integration is not a checkbox
MailerLite documents a two-way sync for subscriber identity, marketing acceptance, and subscriber status. Shopify product and order data can also support product blocks, sales tracking, and ecommerce automations. That is promising, but a migration decision should be based on the exact events your store needs.
One important boundary is easy to miss: the current Shopify integration documentation says abandoned checkout is supported, but abandoned cart automation is not. It also says ecommerce triggers require newsletter consent. Map these rules against every revenue-critical flow before treating the integration as equivalent to another platform.
Worth evaluating
Stores with a clean permission-based list, straightforward campaigns, and automations covered by the documented Shopify triggers.
Pause first
Teams that need an unsupported event, complex legacy flows, or a deliverability conclusion without a controlled live test.
Build the twelve-month number
- Clean the audience count
Separate active, unsubscribed, invalid, and suppressed records. Use the billing definition from the live quote.
- Forecast subscriber growth
Price today, six months, and twelve months instead of freezing the list at launch size.
- Count campaigns and automation sends
A monthly allowance must cover both scheduled messages and every live workflow branch.
- Add migration and overlap
Include rebuilding forms, templates, automations, domain authentication, QA, and any period when two subscriptions run together.
Put those figures into the full-year switching calculator. A lower subscription price can still produce a more expensive first year when migration work is large.
A controlled Shopify evaluation
- Connect one Shopify store and choose the consent-safe sync setting.
- Verify subscriber status changes in both directions.
- Test one campaign, one purchase-triggered flow, and one abandoned-checkout flow.
- Confirm product data, attribution settings, suppression behavior, and reporting.
- Document anything that cannot be reproduced before moving live traffic.
BUYER QUESTIONS
Common questions before you decide
Is MailerLite Free enough for a Shopify store?
It can be enough for a small evaluation or a very small list. The current Free plan is limited to 250 subscribers and 2,500 monthly emails, so campaign and automation volume should be counted together.
Does MailerLite have a native Shopify integration?
Yes. MailerLite publishes a Shopify integration with subscriber and ecommerce data sync. Verify each required event because the documented trigger set has limits, including a distinction between abandoned checkout and abandoned cart.
Is MailerLite automatically cheaper than Omnisend?
No. Compare the same active audience, sends, users, features, add-ons, migration labor, and twelve-month growth. A starting price is not a like-for-like quote.
What should be tested before switching?
Test consent and suppression sync, forms, domain authentication, product and order data, every revenue-critical automation, reporting, and a rollback path.
VERIFY THE LIVE PRICE
Price your actual subscriber count.
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Last researched September 8, 2026. Prices, limits, integrations, and partner terms can change; verify the current vendor pages before purchasing.