SHOPIFY CRO VALUE MODEL

Make the app
earn its place.

Put a dollar value on a conversion-rate scenario before you buy a tool, hire an agency, or redesign a product page.

FREE SCENARIO TOOL

Would the extra profit cover the work?

Hypothetical inputs, not expected product performance. Include all incremental costs without double-counting costs already in your margin.

Preparing calculator…

Monthly visitorsCurrent conversion rate (%)Average order value ($)Gross margin (%)Assumed lift (percentage points)Tool / month ($)Other variable cost / order ($)Ongoing labor / month ($)One-off setup, spread over 12 months ($)

SCENARIO, NOT A FORECAST

Modeled net incremental profit / month$1,881

Added orders50.0

Added revenue$3,600

Contribution before tool & labor$1,980

Tool, labor & allocated setup$99

Extra orders to cover costs2.5

A 0.2 percentage-point change is 9.1% relative growth from this baseline. Setup is allocated over 12 months, not modeled by actual payment date.

Check your store’s readiness

No conversion change is guaranteed. Run zero-lift and negative-lift cases. The result is a contribution model, not total business net income; tax, working capital, and costs you did not enter are excluded. Values stay in your browser.

HOW TO USE IT

A model for the decision—not the result.

Use your last 90 days of sessions, orders, and revenue. Enter gross margin rather than markup. Then compare the added gross-profit scenario with the full monthly cost of the tool and the labor required to operate it.

If a tool needs an implausible lift just to break even, do not buy it. If two or three additional orders cover the cost, a measured test may be reasonable—but only if you can verify the result against a holdout or a trustworthy analytics setup.